whyrating-engine-legacy/web/lib/analytics.ts

// Analytics utility functions

export interface OwnerResponse {
  text: string;
  timestamp?: string;
}

export interface Review {
  author: string;
  rating: number;
  text: string | null;
  date_text: string;
  avatar_url: string | null;
  profile_url: string | null;
  review_id: string;
  owner_response?: OwnerResponse | null;
  photo_urls?: string[] | null;
  // Derived fields (computed on load)
  parsedDate?: Date;
  dateCategory?: 'recent' | 'month' | 'year' | 'older'; // Time range category
  minDate?: Date; // Earliest possible date (accounting for Google's uncertainty)
  maxDate?: Date; // Latest possible date (accounting for Google's uncertainty)
  centerDate?: Date; // Midpoint of the range (used for calculations and sorting)
}

export type DateRange = 'week' | 'month' | 'year' | 'all';

export interface TimelineDataPoint {
  date: string;
  rating: number;
  rollingAvg: number;
  count: number; // Number of reviews in this period
}

export interface ReviewStats {
  totalReviews: number;
  averageRating: number;
  sentimentScore: number;
  photoCount: number;
  avgReviewLength: number;
  recentReviews: number;
  ratingDistribution: { rating: number; count: number; percentage: number }[];
  topKeywords: { word: string; count: number }[];
  sentimentBreakdown: { positive: number; neutral: number; negative: number };
  negativeReviews: number;
  responseRate: number;
  averageResponseTime: string;
  // Response breakdown
  responseBreakdown: { answered: number; notAnswered: number };
  // New trend metrics
  ratingTrend: {
    recentAvg: number;
    olderAvg: number;
    change: number; // positive = improvement, negative = decline
    periodLabel: string;
  };
  reviewVelocity: {
    recentCount: number;
    olderCount: number;
    changePercent: number; // positive = more reviews, negative = fewer
    periodLabel: string;
  };
}

export function calculateReviewStats(reviews: Review[]): ReviewStats {
  // Populate minDate/maxDate/centerDate on reviews for display
  reviews.forEach(r => {
    if (!r.minDate || !r.maxDate || !r.centerDate) {
      // Handle both date_text and timestamp field names
      const dateText = r.date_text || (r as any).timestamp || '';
      const range = parseDateTextToRange(dateText);
      r.minDate = range.minDate;
      r.maxDate = range.maxDate;
      // Calculate centerDate as midpoint
      const midpointTime = (range.minDate.getTime() + range.maxDate.getTime()) / 2;
      r.centerDate = new Date(midpointTime);
    }
  });

  const totalReviews = reviews.length;

  // Average rating
  const averageRating = totalReviews > 0
    ? reviews.reduce((sum, r) => sum + r.rating, 0) / totalReviews
    : 0;

  // Sentiment score (% of 4-5 star reviews)
  const positiveReviews = reviews.filter(r => r.rating >= 4).length;
  const sentimentScore = totalReviews > 0 ? (positiveReviews / totalReviews) * 100 : 0;

  // Photo count (reviews with actual photos attached)
  const photoCount = reviews.filter(r => r.photo_urls && r.photo_urls.length > 0).length;

  // Average review length
  const avgReviewLength = totalReviews > 0
    ? Math.round(reviews.reduce((sum, r) => sum + (r.text?.split(' ').length || 0), 0) / totalReviews)
    : 0;

  // Recent reviews (last 30 days - simplified check)
  const recentReviews = reviews.filter(r => {
    const text = (r.date_text || (r as any).timestamp || '').toLowerCase();
    return text.includes('day') || text.includes('week') || text.includes('hour') || text.includes('minute') || text.includes('second');
  }).length;

  // Rating distribution
  const ratingCounts: Record<number, number> = { 1: 0, 2: 0, 3: 0, 4: 0, 5: 0 };
  reviews.forEach(r => {
    ratingCounts[r.rating] = (ratingCounts[r.rating] || 0) + 1;
  });

  const ratingDistribution = [5, 4, 3, 2, 1].map(rating => ({
    rating,
    count: ratingCounts[rating] || 0,
    percentage: ((ratingCounts[rating] || 0) / totalReviews) * 100,
  }));

  // Extract keywords from review text
  const allWords = reviews
    .filter(r => r.text)
    .flatMap(r =>
      r.text!
        .toLowerCase()
        .replace(/[^\w\s]/g, '')
        .split(/\s+/)
        .filter(w => w.length > 3)
    );

  const stopWords = new Set(['this', 'that', 'with', 'from', 'have', 'been', 'were', 'very', 'great', 'good', 'best', 'nice', 'here', 'there', 'they', 'their', 'about', 'would', 'could', 'should', 'place', 'really']);

  const wordCounts: Record<string, number> = {};
  allWords.forEach(word => {
    if (!stopWords.has(word)) {
      wordCounts[word] = (wordCounts[word] || 0) + 1;
    }
  });

  const topKeywords = Object.entries(wordCounts)
    .sort(([, a], [, b]) => b - a)
    .slice(0, 10)
    .map(([word, count]) => ({ word, count }));

  // Sentiment breakdown
  const sentimentBreakdown = {
    positive: reviews.filter(r => r.rating >= 4).length,
    neutral: reviews.filter(r => r.rating === 3).length,
    negative: reviews.filter(r => r.rating <= 2).length,
  };

  // Negative reviews count
  const negativeReviews = reviews.filter(r => r.rating <= 2).length;

  // Response breakdown - count answered vs not answered reviews
  const answeredReviews = reviews.filter(r => r.owner_response?.text).length;
  const responseBreakdown = {
    answered: answeredReviews,
    notAnswered: totalReviews - answeredReviews,
  };

  // Response rate calculated from actual data
  const responseRate = totalReviews > 0 ? (answeredReviews / totalReviews) * 100 : 0;

  // Average response time (placeholder - would need response timestamps)
  const averageResponseTime = 'N/A'; // TODO: Calculate when response timestamps are available

  // Rating Trend - compare recent 3 months vs previous 3 months
  const now = new Date();
  const threeMonthsAgo = new Date(now.getTime() - 90 * 24 * 60 * 60 * 1000);
  const sixMonthsAgo = new Date(now.getTime() - 180 * 24 * 60 * 60 * 1000);

  const recentReviewsForTrend = reviews.filter(r => r.centerDate && r.centerDate >= threeMonthsAgo);
  const olderReviewsForTrend = reviews.filter(r => r.centerDate && r.centerDate < threeMonthsAgo && r.centerDate >= sixMonthsAgo);

  const recentAvg = recentReviewsForTrend.length > 0
    ? recentReviewsForTrend.reduce((sum, r) => sum + r.rating, 0) / recentReviewsForTrend.length
    : 0;
  const olderAvg = olderReviewsForTrend.length > 0
    ? olderReviewsForTrend.reduce((sum, r) => sum + r.rating, 0) / olderReviewsForTrend.length
    : 0;

  const ratingTrend = {
    recentAvg: Math.round(recentAvg * 10) / 10,
    olderAvg: Math.round(olderAvg * 10) / 10,
    change: Math.round((recentAvg - olderAvg) * 10) / 10,
    periodLabel: 'last 3 months vs previous 3 months',
  };

  // Review Velocity - compare recent 3 months vs previous 3 months
  const reviewVelocity = {
    recentCount: recentReviewsForTrend.length,
    olderCount: olderReviewsForTrend.length,
    changePercent: olderReviewsForTrend.length > 0
      ? Math.round(((recentReviewsForTrend.length - olderReviewsForTrend.length) / olderReviewsForTrend.length) * 100)
      : (recentReviewsForTrend.length > 0 ? 100 : 0),
    periodLabel: 'last 3 months vs previous 3 months',
  };

  return {
    totalReviews,
    averageRating,
    sentimentScore,
    photoCount,
    avgReviewLength,
    recentReviews,
    ratingDistribution,
    topKeywords,
    sentimentBreakdown,
    negativeReviews,
    responseRate,
    averageResponseTime,
    responseBreakdown,
    ratingTrend,
    reviewVelocity,
  };
}

export function getSentimentLabel(rating: number): 'positive' | 'neutral' | 'negative' {
  if (rating >= 4) return 'positive';
  if (rating === 3) return 'neutral';
  return 'negative';
}

// Helper function to get date range boundaries for preset buttons
export function getDateRangeBoundaries(range: DateRange): { from: Date | null; to: Date | null } {
  if (range === 'all') return { from: null, to: null };

  const now = new Date();
  const to = new Date(now); // Today as end date
  const from = new Date();

  switch (range) {
    case 'week':
      from.setDate(now.getDate() - 7);
      break;
    case 'month':
      from.setMonth(now.getMonth() - 1);
      break;
    case 'year':
      from.setFullYear(now.getFullYear() - 1);
      break;
  }

  // Set to start of day for from, end of day for to
  from.setHours(0, 0, 0, 0);
  to.setHours(23, 59, 59, 999);

  return { from, to };
}

export function getSentimentColor(sentiment: 'positive' | 'neutral' | 'negative'): string {
  switch (sentiment) {
    case 'positive': return 'text-green-700 bg-green-50 border-green-300';
    case 'neutral': return 'text-yellow-700 bg-yellow-50 border-yellow-300';
    case 'negative': return 'text-red-700 bg-red-50 border-red-300';
  }
}

function extractNumber(text: string): number {
  // Extract first number from text (e.g., "2 weeks ago" -> 2, "Hace 2 semanas" -> 2)
  const match = text.match(/\d+/);
  if (match) {
    return parseInt(match[0]);
  }
  // Handle singular: "a month ago", "un mes", "una semana"
  if (text.match(/^a\s+\w+\s+ago/) || text.includes('un ') || text.includes('una ')) {
    return 1;
  }
  return 1; // Default to 1 if no number found
}

/**
 * Parse date_text into time range boundaries (min/max dates)
 *
 * This accounts for Google's inherent uncertainty in relative dates.
 * Based on reverse-engineered patterns from 244 reviews.
 *
 * Examples:
 * - "a month ago" → { min: 30 days ago, max: 59 days ago }
 * - "2 months ago" → { min: 60 days ago, max: 89 days ago }
 * - "a year ago" → { min: 365 days ago, max: 729 days ago }
 */
export function parseDateTextToRange(dateText: string): { minDate: Date; maxDate: Date } {
  const now = new Date();

  // Handle undefined/null dateText
  if (!dateText) {
    // Return a default range (assume recent - within last month)
    const daysAgo = (days: number) => new Date(now.getTime() - days * 24 * 60 * 60 * 1000);
    return { minDate: daysAgo(30), maxDate: now };
  }

  const text = dateText.toLowerCase();

  // Remove "Edited " prefix if present
  const cleaned = text.replace(/^edited\s+/i, '');

  // Helper to create date from days ago
  const daysAgo = (days: number) => new Date(now.getTime() - days * 24 * 60 * 60 * 1000);

  // Seconds: 1-59 seconds
  if (cleaned.includes('second')) {
    const seconds = extractNumber(cleaned);
    const minDate = new Date(now.getTime() - seconds * 1000);
    const maxDate = new Date(now.getTime() - seconds * 1000);
    return { minDate, maxDate };
  }

  // Minutes: 1-59 minutes
  if (cleaned.includes('minute')) {
    const minutes = extractNumber(cleaned);
    const minDate = new Date(now.getTime() - minutes * 60 * 1000);
    const maxDate = new Date(now.getTime() - minutes * 60 * 1000);
    return { minDate, maxDate };
  }

  // Hours: 1-23 hours
  if (cleaned.includes('hora') || cleaned.includes('hour')) {
    const hours = extractNumber(cleaned);
    const minDate = new Date(now.getTime() - hours * 60 * 60 * 1000);
    const maxDate = new Date(now.getTime() - hours * 60 * 60 * 1000);
    return { minDate, maxDate };
  }

  // Days: 1-6 days
  if (cleaned.includes('día') || cleaned.includes('day')) {
    const days = extractNumber(cleaned);
    const minDate = daysAgo(days);
    const maxDate = daysAgo(days);
    return { minDate, maxDate };
  }

  // Weeks: 2-3 weeks (Google never shows "1 week ago" or "4 weeks ago")
  if (cleaned.includes('semana') || cleaned.includes('week')) {
    const weeks = extractNumber(cleaned);
    // Each week pattern represents a 7-day range
    const minDays = weeks * 7;
    const maxDays = weeks * 7 + 6; // Up to 6 extra days before switching to next week
    return { minDate: daysAgo(maxDays), maxDate: daysAgo(minDays) };
  }

  // Months: Singular "a month ago" or plural "2-11 months ago"
  if (cleaned.includes('mes') || cleaned.includes('month')) {
    const months = extractNumber(cleaned);

    // "a month ago" = 30-59 days (before switching to "2 months ago")
    if (months === 1) {
      return { minDate: daysAgo(59), maxDate: daysAgo(30) };
    }

    // "2 months ago" = 60-89 days
    // "3 months ago" = 90-119 days
    // Pattern: N months = (N*30) to ((N+1)*30 - 1) days
    const minDays = months * 30;
    const maxDays = (months + 1) * 30 - 1;
    return { minDate: daysAgo(maxDays), maxDate: daysAgo(minDays) };
  }

  // Years: Singular "a year ago" or plural "2-11 years ago"
  if (cleaned.includes('año') || cleaned.includes('year')) {
    const years = extractNumber(cleaned);

    // "a year ago" = 365-729 days (12-24 months before switching to "2 years ago")
    if (years === 1) {
      return { minDate: daysAgo(729), maxDate: daysAgo(365) };
    }

    // "2 years ago" = 730-1094 days (24-36 months)
    // Pattern: N years = (N*365) to ((N+1)*365 - 1) days
    const minDays = years * 365;
    const maxDays = (years + 1) * 365 - 1;
    return { minDate: daysAgo(maxDays), maxDate: daysAgo(minDays) };
  }

  // Default: very old (10+ years)
  return { minDate: daysAgo(3650 + 365), maxDate: daysAgo(3650) };
}

export function parseDateText(dateText: string): Date {
  // Get the time range and return the midpoint
  const { minDate, maxDate } = parseDateTextToRange(dateText);
  const midpointTime = (minDate.getTime() + maxDate.getTime()) / 2;
  return new Date(midpointTime);
}

export function filterReviewsByDateRange(reviews: Review[], range: DateRange): Review[] {
  if (range === 'all') return reviews;

  const now = new Date();
  const filterStart = new Date();

  switch (range) {
    case 'week':
      filterStart.setDate(now.getDate() - 7);
      break;
    case 'month':
      filterStart.setMonth(now.getMonth() - 1);
      break;
    case 'year':
      filterStart.setFullYear(now.getFullYear() - 1);
      break;
  }

  const filterEnd = now;

  // Use range overlap logic: Include review if its time range overlaps with filter range
  // Review range: [minDate, maxDate]
  // Filter range: [filterStart, filterEnd]
  // Overlap occurs when: minDate <= filterEnd AND maxDate >= filterStart
  return reviews.filter(r => {
    const dateText = r.date_text || (r as any).timestamp || '';
    const { minDate, maxDate } = parseDateTextToRange(dateText);
    return minDate <= filterEnd && maxDate >= filterStart;
  });
}

export function filterReviewsByCustomDateRange(reviews: Review[], fromDate: Date | null, toDate: Date | null): Review[] {
  if (!fromDate && !toDate) return reviews;

  return reviews.filter(r => {
    const dateText = r.date_text || (r as any).timestamp || '';
    const reviewDate = parseDateText(dateText);

    // If only fromDate is set, filter reviews >= fromDate
    if (fromDate && !toDate) {
      return reviewDate >= fromDate;
    }

    // If only toDate is set, filter reviews <= toDate (end of day)
    if (!fromDate && toDate) {
      const endOfDay = new Date(toDate);
      endOfDay.setHours(23, 59, 59, 999);
      return reviewDate <= endOfDay;
    }

    // Both dates set - filter reviews within range
    const endOfDay = new Date(toDate!);
    endOfDay.setHours(23, 59, 59, 999);
    return reviewDate >= fromDate! && reviewDate <= endOfDay;
  });
}

export function calculateTimelineData(reviews: Review[]): TimelineDataPoint[] {
  // Sort reviews by date (newest first)
  const sortedReviews = [...reviews]
    .map(r => ({ ...r, parsedDate: parseDateText(r.date_text || (r as any).timestamp || '') }))
    .sort((a, b) => b.parsedDate.getTime() - a.parsedDate.getTime());

  // Group by month
  const monthlyData: Record<string, { ratings: number[]; date: Date }> = {};
  const monthNames = ['Jan', 'Feb', 'Mar', 'Apr', 'May', 'Jun', 'Jul', 'Aug', 'Sep', 'Oct', 'Nov', 'Dec'];

  sortedReviews.forEach(review => {
    const monthKey = `${monthNames[review.parsedDate.getMonth()]} ${review.parsedDate.getFullYear()}`;

    if (!monthlyData[monthKey]) {
      monthlyData[monthKey] = { ratings: [], date: review.parsedDate };
    }
    monthlyData[monthKey].ratings.push(review.rating);
  });

  // Calculate averages and rolling average
  const dataPoints: TimelineDataPoint[] = Object.entries(monthlyData)
    .map(([monthKey, data]) => ({
      date: monthKey,
      rating: data.ratings.reduce((a, b) => a + b, 0) / data.ratings.length,
      rollingAvg: 0, // Will calculate below
      count: data.ratings.length, // Number of reviews this month
    }))
    .sort((a, b) => {
      // Parse "Mon YYYY" format for sorting
      const parseMonthYear = (d: string) => {
        const [month, year] = d.split(' ');
        const monthIndex = monthNames.indexOf(month);
        return new Date(parseInt(year), monthIndex, 1).getTime();
      };
      return parseMonthYear(a.date) - parseMonthYear(b.date);
    });

  // Calculate 3-month rolling average
  dataPoints.forEach((point, idx) => {
    const start = Math.max(0, idx - 2);
    const end = idx + 1;
    const window = dataPoints.slice(start, end);
    point.rollingAvg = window.reduce((sum, p) => sum + p.rating, 0) / window.length;
  });

  return dataPoints;
}