feat: add inline pricing section with launch offer (first 100 at €47)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

apps/web/src/app/[locale]/(marketing)/page.tsx

@@ -3,6 +3,7 @@ import { Faq } from "~/modules/marketing/home/faq";
 import { Hero } from "~/modules/marketing/home/hero";
 import { HowItWorks } from "~/modules/marketing/home/how-it-works";
 import { HowToRead } from "~/modules/marketing/home/how-to-read";
+import { Pricing } from "~/modules/marketing/home/pricing";
 import { ReportPreview } from "~/modules/marketing/home/report-preview";
 import { ReviewEvidence } from "~/modules/marketing/home/review-evidence";
 import { Testimonials } from "~/modules/marketing/home/testimonials";
@@ -16,6 +17,7 @@ const HomePage = () => {
       <HowToRead />
       <ReviewEvidence />
       <Testimonials />
+      <Pricing />
       <Faq />
       <Banner />
     </>

apps/web/src/modules/marketing/home/pricing.tsx

@@ -0,0 +1,119 @@
+"use client";
+
+import { useTranslation } from "@turbostarter/i18n";
+import { cn } from "@turbostarter/ui";
+import { buttonVariants } from "@turbostarter/ui-web/button";
+
+import { pathsConfig } from "~/config/paths";
+import { TurboLink } from "~/modules/common/turbo-link";
+import {
+  Section,
+  SectionBadge,
+  SectionDescription,
+  SectionHeader,
+  SectionTitle,
+} from "~/modules/marketing/layout/section";
+
+const INCLUDED = [
+  "pricing.includes.score",
+  "pricing.includes.domains",
+  "pricing.includes.themes",
+  "pricing.includes.issues",
+  "pricing.includes.actions",
+  "pricing.includes.trends",
+  "pricing.includes.evidence",
+] as const;
+
+export const Pricing = () => {
+  const { t } = useTranslation("marketing");
+
+  return (
+    <Section id="pricing">
+      <SectionHeader>
+        <SectionBadge>{t("pricing.label")}</SectionBadge>
+        <SectionTitle>{t("pricing.title")}</SectionTitle>
+        <SectionDescription>{t("pricing.description")}</SectionDescription>
+      </SectionHeader>
+
+      {/* Anchor comparison */}
+      <p className="text-muted-foreground -mt-4 text-center text-sm">
+        {t("pricing.anchor")}
+      </p>
+
+      {/* Pricing card */}
+      <div className="relative w-full max-w-md">
+        {/* Launch badge */}
+        <div className="absolute -top-4 left-1/2 z-10 -translate-x-1/2">
+          <span className="inline-flex items-center gap-1.5 rounded-full bg-amber-500 px-4 py-1.5 text-xs font-bold text-white shadow-md">
+            {t("pricing.launchBadge")}
+          </span>
+        </div>
+
+        <div className="bg-background relative overflow-hidden rounded-2xl border-2 border-amber-500/40 p-8 pt-10 shadow-lg">
+          {/* Price */}
+          <div className="flex flex-col items-center gap-1">
+            <div className="flex items-baseline gap-2">
+              <span className="text-muted-foreground text-2xl line-through">
+                €97
+              </span>
+              <span className="text-foreground text-6xl font-bold tracking-tight">
+                €47
+              </span>
+            </div>
+            <span className="text-muted-foreground text-sm">
+              {t("pricing.oneTime")}
+            </span>
+          </div>
+
+          {/* Divider */}
+          <div className="my-6 h-px bg-gradient-to-r from-transparent via-border to-transparent" />
+
+          {/* What's included */}
+          <div className="mb-6">
+            <p className="text-foreground mb-3 text-sm font-semibold">
+              {t("pricing.includesTitle")}
+            </p>
+            <ul className="flex flex-col gap-2.5">
+              {INCLUDED.map((key) => (
+                <li key={key} className="flex items-start gap-2.5">
+                  <svg
+                    className="mt-0.5 size-4 shrink-0 text-green-500"
+                    fill="none"
+                    viewBox="0 0 24 24"
+                    stroke="currentColor"
+                    strokeWidth={2.5}
+                  >
+                    <path
+                      strokeLinecap="round"
+                      strokeLinejoin="round"
+                      d="M5 13l4 4L19 7"
+                    />
+                  </svg>
+                  <span className="text-muted-foreground text-sm">
+                    {t(key as any)}
+                  </span>
+                </li>
+              ))}
+            </ul>
+          </div>
+
+          {/* CTA */}
+          <TurboLink
+            href={pathsConfig.auth.login}
+            className={cn(
+              buttonVariants({ size: "lg" }),
+              "w-full text-base font-semibold",
+            )}
+          >
+            {t("pricing.cta")}
+          </TurboLink>
+
+          {/* Trust line */}
+          <p className="text-muted-foreground mt-4 text-center text-xs">
+            {t("pricing.trust")}
+          </p>
+        </div>
+      </div>
+    </Section>
+  );
+};

apps/web/src/modules/marketing/layout/header/header.tsx

@@ -18,8 +18,8 @@ const links = [
     href: "/#how-it-works",
   },
   {
-    label: "billing:pricing.label",
+    label: "marketing:pricing.navLabel",
-    href: pathsConfig.marketing.pricing,
+    href: "/#pricing",
   },
   {
     label: "marketing:contact.label",

packages/i18n/src/translations/en/marketing.json

@@ -181,6 +181,27 @@
     "description": "Your reviews contain hidden patterns. Our AI highlights every positive, negative, and mixed mention — so you see exactly what customers are telling you between the lines.",
     "cta": "See what's hiding in your reviews"
   },
+  "pricing": {
+    "navLabel": "Pricing",
+    "label": "Launch Offer",
+    "title": "One report. Everything you need.",
+    "description": "A complete Reputation Blueprint for your business — delivered in 24 hours.",
+    "anchor": "Marketing consultants charge €2,000+ for this analysis.",
+    "launchBadge": "First 100 reports — launch price",
+    "oneTime": "One-time purchase. No subscription.",
+    "includesTitle": "Your Blueprint includes:",
+    "includes": {
+      "score": "Reputation Score (0–100) with 5-pillar breakdown",
+      "domains": "6 experience domains scored and benchmarked",
+      "themes": "Theme matrix — every topic your customers mention",
+      "issues": "Critical issues ranked by impact on your rating",
+      "actions": "Prioritized action plan with effort/impact ratings",
+      "trends": "Rating trends and seasonal patterns over time",
+      "evidence": "Full review evidence with highlighted sentiment"
+    },
+    "cta": "Get my Blueprint — €47",
+    "trust": "Secure payment. Report delivered to your email within 24h."
+  },
   "features": {
     "label": "What You Get",
     "title": "Everything hidden in your reviews, revealed",

packages/i18n/src/translations/es/marketing.json

@@ -181,6 +181,27 @@
     "description": "Tus reseñas contienen patrones ocultos. Nuestra IA resalta cada mención positiva, negativa y mixta — para que veas exactamente lo que tus clientes te dicen entre líneas.",
     "cta": "Descubre qué esconden tus reseñas"
   },
+  "pricing": {
+    "navLabel": "Precios",
+    "label": "Oferta de Lanzamiento",
+    "title": "Un informe. Todo lo que necesitas.",
+    "description": "Una Radiografía de Reputación completa para tu negocio — entregada en 24 horas.",
+    "anchor": "Los consultores de marketing cobran más de 2.000 € por este análisis.",
+    "launchBadge": "Primeros 100 informes — precio de lanzamiento",
+    "oneTime": "Pago único. Sin suscripción.",
+    "includesTitle": "Tu Radiografía incluye:",
+    "includes": {
+      "score": "Puntuación de Reputación (0–100) con desglose de 5 pilares",
+      "domains": "6 dominios de experiencia puntuados y comparados",
+      "themes": "Matriz de temas — cada tema que mencionan tus clientes",
+      "issues": "Problemas críticos ordenados por impacto en tu calificación",
+      "actions": "Plan de acción priorizado con niveles de esfuerzo/impacto",
+      "trends": "Tendencias de calificación y patrones estacionales",
+      "evidence": "Evidencia completa de reseñas con sentimiento destacado"
+    },
+    "cta": "Obtener mi Radiografía — 47 €",
+    "trust": "Pago seguro. Informe entregado a tu email en 24h."
+  },
   "features": {
     "label": "Lo Que Recibes",
     "title": "Todo lo que esconden tus reseñas, al descubierto",