-- Migration: Populate URT subcodes with solutions
-- Version: 011
-- Date: 2026-01-25
-- Generated from: urt-taxonomy/track-b-engineering/B1-urt-codes.yaml

BEGIN;

UPDATE pipeline.urt_subcodes
SET solution = 'Implement quality testing before delivery. Create incident response process for functionality failures.',
    marketing_angle = 'Our products work reliably - backed by rigorous quality testing.',
    solution_complexity = 'medium'
WHERE code = 'O1.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Optimize performance through benchmarking and monitoring. Set performance SLAs.',
    marketing_angle = 'Experience lightning-fast performance that exceeds expectations.',
    solution_complexity = 'complex'
WHERE code = 'O1.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Use higher quality materials. Extend warranty coverage. Implement durability testing.',
    marketing_angle = 'Built to last - quality materials that stand the test of time.',
    solution_complexity = 'medium'
WHERE code = 'O1.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement regular maintenance schedules. Add redundancy for critical systems.',
    marketing_angle = 'Dependable reliability you can count on, every time.',
    solution_complexity = 'medium'
WHERE code = 'O1.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Track outcome metrics. Follow up on customer goals. Provide success coaching.',
    marketing_angle = 'We measure success by YOUR results, not just our delivery.',
    solution_complexity = 'medium'
WHERE code = 'O1.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Upgrade to premium materials/ingredients. Source from quality suppliers.',
    marketing_angle = 'Premium materials and ingredients you can see and feel.',
    solution_complexity = 'medium'
WHERE code = 'O2.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Invest in craftsman training. Implement quality checkpoints.',
    marketing_angle = 'Master craftsmanship in every detail.',
    solution_complexity = 'complex'
WHERE code = 'O2.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Train on presentation standards. Create visual guidelines.',
    marketing_angle = 'Beautifully presented, every single time.',
    solution_complexity = 'simple'
WHERE code = 'O2.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement finishing checklists. Add quality inspection step.',
    marketing_angle = 'Meticulous attention to every detail.',
    solution_complexity = 'simple'
WHERE code = 'O2.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Improve packaging. Add delivery condition checks. Train delivery staff.',
    marketing_angle = 'Arrives in perfect condition, guaranteed.',
    solution_complexity = 'medium'
WHERE code = 'O2.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Create comprehensive packing lists. Verify completeness before shipping.',
    marketing_angle = 'Everything you need, nothing missing.',
    solution_complexity = 'simple'
WHERE code = 'O3.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Test all features before release. Maintain feature availability dashboard.',
    marketing_angle = 'All features available and working as promised.',
    solution_complexity = 'medium'
WHERE code = 'O3.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Define clear scope of work. Use completion checklists.',
    marketing_angle = 'We deliver the full scope, every time.',
    solution_complexity = 'simple'
WHERE code = 'O3.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Create comprehensive documentation. Include setup guides and FAQs.',
    marketing_angle = 'Clear instructions and helpful guides included.',
    solution_complexity = 'simple'
WHERE code = 'O3.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement order verification. Add confirmation step before fulfillment.',
    marketing_angle = 'Exactly what you ordered, guaranteed.',
    solution_complexity = 'simple'
WHERE code = 'O4.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Build preference tracking system. Remember customer choices.',
    marketing_angle = 'We remember your preferences for a personalized experience.',
    solution_complexity = 'medium'
WHERE code = 'O4.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Train staff on customization options. Empower flexibility.',
    marketing_angle = 'Flexible options tailored to your needs.',
    solution_complexity = 'simple'
WHERE code = 'O4.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Improve needs assessment. Train consultative selling.',
    marketing_angle = 'Expert recommendations matched to your specific needs.',
    solution_complexity = 'medium'
WHERE code = 'O4.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Train staff on warm greetings. Recognize friendly behavior.',
    marketing_angle = 'Friendly faces and warm welcomes await you.',
    solution_complexity = 'simple'
WHERE code = 'P1.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement respect training. Address complaints immediately.',
    marketing_angle = 'You''ll be treated with dignity and respect.',
    solution_complexity = 'simple'
WHERE code = 'P1.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Train active listening and empathy. Role-play difficult scenarios.',
    marketing_angle = 'Staff who truly understand your situation.',
    solution_complexity = 'medium'
WHERE code = 'P1.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Reduce time pressure on staff. Train patience techniques.',
    marketing_angle = 'Take your time - we''re here to help, not rush.',
    solution_complexity = 'simple'
WHERE code = 'P1.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Hire for passion. Recognize enthusiastic service.',
    marketing_angle = 'Passionate people who love helping customers.',
    solution_complexity = 'medium'
WHERE code = 'P1.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement ongoing product training. Create knowledge base.',
    marketing_angle = 'Expert knowledge to answer any question.',
    solution_complexity = 'medium'
WHERE code = 'P2.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Invest in skills training. Certify technical competency.',
    marketing_angle = 'Skilled professionals at the top of their craft.',
    solution_complexity = 'complex'
WHERE code = 'P2.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Empower staff to solve problems. Create escalation paths.',
    marketing_angle = 'Creative problem-solvers who find solutions.',
    solution_complexity = 'medium'
WHERE code = 'P2.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Define professional standards. Provide uniforms/dress code.',
    marketing_angle = 'Professional service you can trust.',
    solution_complexity = 'simple'
WHERE code = 'P2.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Hire experienced staff. Pair juniors with mentors.',
    marketing_angle = 'Seasoned experts with years of experience.',
    solution_complexity = 'complex'
WHERE code = 'P2.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Train proactive checking. Reduce multitasking.',
    marketing_angle = 'Attentive service that anticipates your needs.',
    solution_complexity = 'simple'
WHERE code = 'P3.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Encourage proactive service. Reward initiative.',
    marketing_angle = 'Proactive help before you even ask.',
    solution_complexity = 'simple'
WHERE code = 'P3.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Optimize staffing levels. Reduce wait for assistance.',
    marketing_angle = 'Help is always available when you need it.',
    solution_complexity = 'medium'
WHERE code = 'P3.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement task tracking. Create follow-up reminders.',
    marketing_angle = 'We do what we say we''ll do.',
    solution_complexity = 'simple'
WHERE code = 'P3.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Train prioritization. Empower urgent action.',
    marketing_angle = 'Your needs are treated with appropriate urgency.',
    solution_complexity = 'simple'
WHERE code = 'P3.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Train jargon-free communication. Use visual aids.',
    marketing_angle = 'Clear explanations without confusing jargon.',
    solution_complexity = 'simple'
WHERE code = 'P4.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Train active listening. Implement feedback loops.',
    marketing_angle = 'We truly listen and understand your needs.',
    solution_complexity = 'simple'
WHERE code = 'P4.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement status update systems. Set update expectations.',
    marketing_angle = 'Regular updates keep you informed every step.',
    solution_complexity = 'simple'
WHERE code = 'P4.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Verify information before sharing. Create accuracy checks.',
    marketing_angle = 'Accurate information you can rely on.',
    solution_complexity = 'simple'
WHERE code = 'P4.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Train professional communication. Provide tone guidelines.',
    marketing_angle = 'Professional yet personable communication.',
    solution_complexity = 'simple'
WHERE code = 'P4.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Display estimated wait times. Implement queue management.',
    marketing_angle = 'Minimal wait times with clear expectations.',
    solution_complexity = 'medium'
WHERE code = 'J1.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Optimize delivery processes. Set realistic timelines.',
    marketing_angle = 'Fast, reliable delivery every time.',
    solution_complexity = 'medium'
WHERE code = 'J1.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Set response time SLAs. Implement ticketing system.',
    marketing_angle = 'Quick responses when you reach out.',
    solution_complexity = 'medium'
WHERE code = 'J1.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Improve scheduling. Buffer time for delays.',
    marketing_angle = 'On-time, every time.',
    solution_complexity = 'simple'
WHERE code = 'J1.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Train on pacing. Allow customer control of tempo.',
    marketing_angle = 'At your pace, never rushed.',
    solution_complexity = 'simple'
WHERE code = 'J1.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Simplify processes. Remove unnecessary steps.',
    marketing_angle = 'Simple, straightforward processes.',
    solution_complexity = 'medium'
WHERE code = 'J2.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Improve signage. Create intuitive layouts.',
    marketing_angle = 'Easy to find what you''re looking for.',
    solution_complexity = 'simple'
WHERE code = 'J2.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Digitize forms. Pre-fill known information.',
    marketing_angle = 'Minimal paperwork, maximum efficiency.',
    solution_complexity = 'medium'
WHERE code = 'J2.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Improve handoff protocols. Share context between teams.',
    marketing_angle = 'Seamless transitions between team members.',
    solution_complexity = 'medium'
WHERE code = 'J2.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Build self-service portal. Add online options.',
    marketing_angle = 'Self-service options for your convenience.',
    solution_complexity = 'complex'
WHERE code = 'J2.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Standardize processes. Document procedures.',
    marketing_angle = 'Consistent quality every single time.',
    solution_complexity = 'medium'
WHERE code = 'J3.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement order verification. Add accuracy checks.',
    marketing_angle = 'Accurate orders, no mistakes.',
    solution_complexity = 'simple'
WHERE code = 'J3.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Improve system reliability. Add monitoring and alerts.',
    marketing_angle = 'Reliable systems that are always available.',
    solution_complexity = 'complex'
WHERE code = 'J3.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Set clear expectations. Document what to expect.',
    marketing_angle = 'No surprises - exactly what you expect.',
    solution_complexity = 'simple'
WHERE code = 'J3.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement quality checks. Track and reduce errors.',
    marketing_angle = 'Rare mistakes with quick corrections.',
    solution_complexity = 'medium'
WHERE code = 'J3.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Train problem acknowledgment. Create issue intake process.',
    marketing_angle = 'We acknowledge issues immediately.',
    solution_complexity = 'simple'
WHERE code = 'J4.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Create clear escalation paths. Empower frontline resolution.',
    marketing_angle = 'Efficient resolution process.',
    solution_complexity = 'medium'
WHERE code = 'J4.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Set resolution time targets. Prioritize open issues.',
    marketing_angle = 'Fast resolution when things go wrong.',
    solution_complexity = 'medium'
WHERE code = 'J4.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Verify fixes before closing. Follow up on resolutions.',
    marketing_angle = 'Complete solutions, not band-aids.',
    solution_complexity = 'medium'
WHERE code = 'J4.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Conduct root cause analysis. Implement systemic fixes.',
    marketing_angle = 'We fix problems permanently.',
    solution_complexity = 'complex'
WHERE code = 'J4.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Increase cleaning frequency. Create cleaning checklists.',
    marketing_angle = 'Spotlessly clean facilities.',
    solution_complexity = 'simple'
WHERE code = 'E1.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement preventive maintenance. Fix issues promptly.',
    marketing_angle = 'Well-maintained, everything works.',
    solution_complexity = 'medium'
WHERE code = 'E1.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Redesign layout for flow. Add wayfinding.',
    marketing_angle = 'Intuitive layout, easy to navigate.',
    solution_complexity = 'complex'
WHERE code = 'E1.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Upgrade equipment. Implement replacement schedule.',
    marketing_angle = 'Modern, state-of-the-art equipment.',
    solution_complexity = 'complex'
WHERE code = 'E1.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Add clear signage. Use consistent design.',
    marketing_angle = 'Clear signs and easy navigation.',
    solution_complexity = 'simple'
WHERE code = 'E1.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Invest in UX design. Conduct usability testing.',
    marketing_angle = 'Beautiful, intuitive digital experience.',
    solution_complexity = 'complex'
WHERE code = 'E2.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Test all features. Fix bugs promptly.',
    marketing_angle = 'Everything works, no broken buttons.',
    solution_complexity = 'medium'
WHERE code = 'E2.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Optimize page load. Improve server response.',
    marketing_angle = 'Lightning-fast digital experience.',
    solution_complexity = 'complex'
WHERE code = 'E2.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Simplify navigation. Reduce menu depth.',
    marketing_angle = 'Find what you need in seconds.',
    solution_complexity = 'medium'
WHERE code = 'E2.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Optimize for mobile. Test on all devices.',
    marketing_angle = 'Works beautifully on any device.',
    solution_complexity = 'medium'
WHERE code = 'E2.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Design for desired mood. Control sensory elements.',
    marketing_angle = 'Perfect atmosphere and ambiance.',
    solution_complexity = 'medium'
WHERE code = 'E3.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Add sound absorption. Create quiet zones.',
    marketing_angle = 'Pleasant sound levels.',
    solution_complexity = 'medium'
WHERE code = 'E3.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Optimize HVAC. Add zone controls.',
    marketing_angle = 'Perfect temperature, always comfortable.',
    solution_complexity = 'medium'
WHERE code = 'E3.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Manage capacity. Control entry rates.',
    marketing_angle = 'Comfortable, never overcrowded.',
    solution_complexity = 'medium'
WHERE code = 'E3.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Invest in design. Update decor regularly.',
    marketing_angle = 'Beautiful, inviting space.',
    solution_complexity = 'complex'
WHERE code = 'E3.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Conduct safety audits. Address hazards immediately.',
    marketing_angle = 'Safety is our top priority.',
    solution_complexity = 'medium'
WHERE code = 'E4.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement hygiene protocols. Train staff on standards.',
    marketing_angle = 'Highest hygiene standards.',
    solution_complexity = 'medium'
WHERE code = 'E4.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Add security measures. Protect customer property.',
    marketing_angle = 'Secure environment for you and your belongings.',
    solution_complexity = 'medium'
WHERE code = 'E4.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Upgrade furniture. Add comfort amenities.',
    marketing_angle = 'Comfortable facilities for your visit.',
    solution_complexity = 'medium'
WHERE code = 'E4.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Conduct emergency drills. Mark exits clearly.',
    marketing_angle = 'Prepared for any emergency.',
    solution_complexity = 'medium'
WHERE code = 'E4.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Extend operating hours. Consider 24/7 options.',
    marketing_angle = 'Open when you need us.',
    solution_complexity = 'medium'
WHERE code = 'A1.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Add online booking. Increase appointment slots.',
    marketing_angle = 'Easy scheduling, plenty of availability.',
    solution_complexity = 'medium'
WHERE code = 'A1.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Improve inventory management. Add stock alerts.',
    marketing_angle = 'Always in stock when you need it.',
    solution_complexity = 'medium'
WHERE code = 'A1.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Hire additional staff. Optimize scheduling.',
    marketing_angle = 'Plenty of staff to help you.',
    solution_complexity = 'complex'
WHERE code = 'A1.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Expand service area. Add new locations.',
    marketing_angle = 'Convenient locations near you.',
    solution_complexity = 'complex'
WHERE code = 'A1.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Add ramps and elevators. Ensure ADA compliance.',
    marketing_angle = 'Fully accessible for all abilities.',
    solution_complexity = 'complex'
WHERE code = 'A2.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Add alt text. Ensure screen reader compatibility.',
    marketing_angle = 'Accessible for visually impaired users.',
    solution_complexity = 'medium'
WHERE code = 'A2.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Add captions and transcripts. Support hearing devices.',
    marketing_angle = 'Accessible for hearing impaired users.',
    solution_complexity = 'medium'
WHERE code = 'A2.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Use plain language. Simplify instructions.',
    marketing_angle = 'Easy to understand for everyone.',
    solution_complexity = 'simple'
WHERE code = 'A2.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Test with assistive technologies. Follow WCAG guidelines.',
    marketing_angle = 'Works with all assistive technologies.',
    solution_complexity = 'complex'
WHERE code = 'A2.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Hire multilingual staff. Add translation services.',
    marketing_angle = 'Service in your language.',
    solution_complexity = 'medium'
WHERE code = 'A3.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Train cultural competency. Celebrate diversity.',
    marketing_angle = 'Welcoming to all backgrounds.',
    solution_complexity = 'medium'
WHERE code = 'A3.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Offer dietary alternatives. Train allergy awareness.',
    marketing_angle = 'Options for all dietary needs.',
    solution_complexity = 'medium'
WHERE code = 'A3.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Add family amenities. Create kid-friendly options.',
    marketing_angle = 'Great for the whole family.',
    solution_complexity = 'medium'
WHERE code = 'A3.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Train bias awareness. Audit for fair treatment.',
    marketing_angle = 'Equal, respectful treatment for all.',
    solution_complexity = 'medium'
WHERE code = 'A3.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Choose high-traffic location. Improve visibility.',
    marketing_angle = 'Convenient, easy-to-find location.',
    solution_complexity = 'complex'
WHERE code = 'A4.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Add parking spaces. Offer validation.',
    marketing_angle = 'Easy, hassle-free parking.',
    solution_complexity = 'complex'
WHERE code = 'A4.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Locate near transit. Add shuttle service.',
    marketing_angle = 'Easy access by public transit.',
    solution_complexity = 'complex'
WHERE code = 'A4.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Accept all payment types. Add mobile pay.',
    marketing_angle = 'Pay however you prefer.',
    solution_complexity = 'simple'
WHERE code = 'A4.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Add contact channels. Reduce hold times.',
    marketing_angle = 'Easy to reach through any channel.',
    solution_complexity = 'medium'
WHERE code = 'A4.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Review pricing strategy. Offer value tiers.',
    marketing_angle = 'Competitive, fair pricing.',
    solution_complexity = 'complex'
WHERE code = 'V1.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Benchmark against expectations. Communicate value.',
    marketing_angle = 'Pricing that matches expectations.',
    solution_complexity = 'medium'
WHERE code = 'V1.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Conduct competitor analysis. Justify premium or match.',
    marketing_angle = 'Competitive with the market.',
    solution_complexity = 'medium'
WHERE code = 'V1.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Display ALL fees upfront. Eliminate surprise charges.',
    marketing_angle = 'Complete price transparency - no hidden fees.',
    solution_complexity = 'simple'
WHERE code = 'V1.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Offer payment plans. Add financing options.',
    marketing_angle = 'Flexible payment options available.',
    solution_complexity = 'medium'
WHERE code = 'V1.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Create clear price lists. Explain pricing structure.',
    marketing_angle = 'Clear, easy-to-understand pricing.',
    solution_complexity = 'simple'
WHERE code = 'V2.01';

UPDATE pipeline.urt_subcodes
SET solution = 'List all fees upfront. Include in quotes.',
    marketing_angle = 'Full disclosure of all charges.',
    solution_complexity = 'simple'
WHERE code = 'V2.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Audit marketing claims. Ensure accuracy.',
    marketing_angle = 'Honest, accurate advertising.',
    solution_complexity = 'simple'
WHERE code = 'V2.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Simplify contracts. Highlight key terms.',
    marketing_angle = 'Fair, straightforward terms.',
    solution_complexity = 'medium'
WHERE code = 'V2.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Verify all claims. Provide evidence.',
    marketing_angle = 'Honest representation of our services.',
    solution_complexity = 'simple'
WHERE code = 'V2.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Streamline processes. Reduce customer time.',
    marketing_angle = 'Quick and easy, respecting your time.',
    solution_complexity = 'medium'
WHERE code = 'V3.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Simplify decisions. Provide guidance.',
    marketing_angle = 'Easy decisions, minimal stress.',
    solution_complexity = 'medium'
WHERE code = 'V3.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Offer delivery/pickup. Reduce physical burden.',
    marketing_angle = 'Convenient, minimal effort required.',
    solution_complexity = 'medium'
WHERE code = 'V3.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Reduce friction points. Improve processes.',
    marketing_angle = 'Smooth, hassle-free experience.',
    solution_complexity = 'medium'
WHERE code = 'V3.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Demonstrate value clearly. Compare alternatives.',
    marketing_angle = 'Worth every moment of your time.',
    solution_complexity = 'simple'
WHERE code = 'V3.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Communicate value proposition. Demonstrate ROI.',
    marketing_angle = 'Exceptional value for your investment.',
    solution_complexity = 'medium'
WHERE code = 'V4.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Ensure quality matches price. Add value-adds.',
    marketing_angle = 'Quality that justifies the price.',
    solution_complexity = 'medium'
WHERE code = 'V4.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Track satisfaction. Follow up post-purchase.',
    marketing_angle = 'Complete satisfaction guaranteed.',
    solution_complexity = 'medium'
WHERE code = 'V4.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Encourage referrals. Make sharing easy.',
    marketing_angle = 'So good, you''ll tell your friends.',
    solution_complexity = 'simple'
WHERE code = 'V4.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Build loyalty program. Reward returns.',
    marketing_angle = 'Worth coming back for, again and again.',
    solution_complexity = 'medium'
WHERE code = 'V4.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Train honest communication. Build trust culture.',
    marketing_angle = 'Complete honesty and transparency.',
    solution_complexity = 'medium'
WHERE code = 'R1.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Document commitments. Track promises made.',
    marketing_angle = 'We always keep our promises.',
    solution_complexity = 'simple'
WHERE code = 'R1.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Share policies openly. Communicate changes.',
    marketing_angle = 'Open and transparent in everything we do.',
    solution_complexity = 'simple'
WHERE code = 'R1.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Define ethical standards. Train compliance.',
    marketing_angle = 'Ethical business practices you can trust.',
    solution_complexity = 'medium'
WHERE code = 'R1.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Ensure consistent treatment. Audit fairness.',
    marketing_angle = 'Fair dealing with every customer.',
    solution_complexity = 'medium'
WHERE code = 'R1.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Track customer history. Learn from patterns.',
    marketing_angle = 'Proven track record of excellence.',
    solution_complexity = 'medium'
WHERE code = 'R2.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Standardize experience. Reduce variation.',
    marketing_angle = 'Consistent excellence, every visit.',
    solution_complexity = 'medium'
WHERE code = 'R2.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Communicate changes. Maintain core values.',
    marketing_angle = 'Stable and reliable, year after year.',
    solution_complexity = 'medium'
WHERE code = 'R2.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Build trust incrementally. Honor commitments.',
    marketing_angle = 'A business you can trust completely.',
    solution_complexity = 'medium'
WHERE code = 'R2.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Honor warranties promptly. Exceed guarantees.',
    marketing_angle = 'We stand behind our guarantees.',
    solution_complexity = 'medium'
WHERE code = 'R2.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Train admission of mistakes. Empower acknowledgment.',
    marketing_angle = 'We own our mistakes.',
    solution_complexity = 'simple'
WHERE code = 'R3.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Develop sincere apology training. Show genuine regret.',
    marketing_angle = 'Genuine apologies when things go wrong.',
    solution_complexity = 'simple'
WHERE code = 'R3.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Develop compensation policies. Empower service recovery.',
    marketing_angle = 'We make things right with meaningful gestures.',
    solution_complexity = 'medium'
WHERE code = 'R3.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Conduct post-mortem reviews. Implement learnings.',
    marketing_angle = 'We continuously improve from feedback.',
    solution_complexity = 'medium'
WHERE code = 'R3.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Train ownership mentality. Remove blame culture.',
    marketing_angle = 'Full accountability when issues arise.',
    solution_complexity = 'medium'
WHERE code = 'R3.05';

UPDATE pipeline.urt_subcodes
SET solution = 'Implement CRM. Train staff on customer history.',
    marketing_angle = 'We remember you and value your loyalty.',
    solution_complexity = 'medium'
WHERE code = 'R4.01';

UPDATE pipeline.urt_subcodes
SET solution = 'Create meaningful loyalty program. Offer real value.',
    marketing_angle = 'Rewarding loyalty with meaningful perks.',
    solution_complexity = 'medium'
WHERE code = 'R4.02';

UPDATE pipeline.urt_subcodes
SET solution = 'Train relationship building. Encourage personal connections.',
    marketing_angle = 'More than transactions - real relationships.',
    solution_complexity = 'medium'
WHERE code = 'R4.03';

UPDATE pipeline.urt_subcodes
SET solution = 'Personalize communications. Add value in outreach.',
    marketing_angle = 'Helpful updates, not just promotions.',
    solution_complexity = 'medium'
WHERE code = 'R4.04';

UPDATE pipeline.urt_subcodes
SET solution = 'Build community events. Create belonging.',
    marketing_angle = 'Part of our community.',
    solution_complexity = 'medium'
WHERE code = 'R4.05';

COMMIT;

-- Verify updates
SELECT code, name, solution_complexity, LEFT(solution, 50) as solution_preview
FROM pipeline.urt_subcodes
WHERE solution IS NOT NULL
ORDER BY code
LIMIT 10;