'use client'; import { useState, useMemo } from 'react'; import { marked } from 'marked'; import { Section } from '../ui/Section'; // AI context markdown - condensed brand guidelines for AI systems export const AI_CONTEXT_MARKDOWN = `# whyrating.com Brand Context for AI Systems > **Purpose:** This document provides AI systems with comprehensive brand guidelines for generating content, designs, copy, and code related to whyrating.com. --- ## Brand Identity ### What whyrating.com Is A review intelligence tool that helps local business owners understand what's really driving their Google rating — enterprise-grade insights at a small business price, no subscription required. ### Target Audience Small and medium business owners: bakery owners, dentists, auto shop managers, local service providers. People who want actionable insights without complexity, jargon, or enterprise pricing. ### Core Positioning | Attribute | Value | |-----------|-------| | Tagline | "The story behind your stars" | | Primary CTA | "Analyze my reviews" | | Value Proposition | "Enterprise-grade insights. Small business price." | | Voice | Helpful expert, not salesy | | Feel | Professional but approachable | ### The Logo Story (One Sentence) "Your Google rating (yellow star) hides insights (dark magnifier) that reveal a path to growth (green bars)." --- ## Design System ### Key Principle > **Logo = Distinctive.** Creates recognition and differentiation. > **UI = Familiar.** Feels like tools users already know. ### Logo Colors (Reserved for Brand Mark Only) | Element | HEX | RGB | Usage | |---------|-----|-----|-------| | Star | \`#FBBC05\` | rgb(251, 188, 5) | Google Yellow — instant recognition | | Magnifier | \`#1E293B\` | rgb(30, 41, 59) | Dark Slate — "we see deeper" | | Lens | \`#FEF3C7\` | rgb(254, 243, 199) | Light amber interior | | Bar Light | \`#86EFAC\` | rgb(134, 239, 172) | Shortest growth bar | | Bar Mid | \`#22C55E\` | rgb(34, 197, 94) | Medium growth bar | | Bar Dark | \`#15803D\` | rgb(21, 128, 61) | Tallest growth bar | ### UI Colors (Product Interface & Marketing) | Role | HEX | RGB | Usage | |------|-----|-----|-------| | Primary | \`#4285F4\` | rgb(66, 133, 244) | CTAs, links, buttons, focus states | | Secondary | \`#1E40AF\` | rgb(30, 64, 175) | Hover states, depth | | Accent | \`#F59E0B\` | rgb(245, 158, 11) | Highlights, \`.com\` in wordmark | | Success | \`#34A853\` | rgb(52, 168, 83) | Success states, positive metrics | | Error | \`#EA4335\` | rgb(234, 67, 53) | Errors, warnings | | Dark | \`#1E293B\` | rgb(30, 41, 59) | Primary text | | Slate | \`#64748B\` | rgb(100, 116, 139) | Secondary text | | Light | \`#F8FAFC\` | rgb(248, 250, 252) | Page backgrounds | | Card | \`#FFFFFF\` | rgb(255, 255, 255) | Card backgrounds | | Dark BG | \`#1C1917\` | rgb(28, 25, 23) | Dark mode background (Stone 900) | ### Typography | Context | Font | Weight | Size | |---------|------|--------|------| | Wordmark only | Nunito | 700 | Variable | | H1 | Inter | 700 | 36px | | H2 | Inter | 600 | 30px | | H3 | Inter | 600 | 24px | | H4 | Inter | 500 | 20px | | Body | Inter | 400 | 16px | | Small | Inter | 400 | 14px | | Caption | Inter | 400 | 12px | **Line Heights:** Headings 1.2-1.3, Body 1.5-1.6 **Font Loading:** \`\`\`html \`\`\` ### Border Radius - Brand radius: \`10px\` (professional yet approachable) --- ## Brand Voice ### Tone Principles 1. **Helpful expert** — knowledgeable but never condescending 2. **Plain language** — no jargon, no buzzwords 3. **Respectful of time** — get to the point 4. **Encouraging** — problems are fixable ### Writing Examples #### DO ✅ | Context | Example | |---------|---------| | Headlines | "See exactly what's frustrating your customers" | | Value prop | "Fix the right problems first" | | Pricing | "Enterprise-grade insights. Small business price." | | CTA | "Analyze my reviews" | | Feature | "We read every review so you don't have to" | | Support | "Questions? Just reply to this email." | #### DON'T ❌ | Context | Bad Example | Why | |---------|-------------|-----| | Headlines | "Leverage AI-powered sentiment analysis" | Jargon | | Value prop | "Unlock synergies in your feedback pipeline" | Buzzwords | | Pricing | "🚨 LIMITED TIME: 50% OFF!" | Salesy/desperate | | CTA | "Get started now!" | Generic, pushy | | Feature | "Revolutionary disruptive solution" | Empty hype | | Support | "Please submit a ticket" | Cold, corporate | ### Email Subject Lines - ✅ "Your June review summary is ready" - ✅ "3 things customers mentioned this week" - ❌ "🚨 URGENT: Don't miss your analytics!" - ❌ "You won't BELIEVE what customers said" --- ## Logo Usage Rules ### Logo Variants 1. **Icon Only** — Star + magnifier + bars, no text (favicons, app icons, watermarks) 2. **Primary (Vertical)** — Icon above, wordmark below (landing pages, marketing) 3. **Full (Vertical)** — Icon + wordmark + tagline (splash screens, presentations) 4. **Horizontal** — Icon left, wordmark right (headers, email signatures) 5. **Horizontal Full** — Icon + wordmark + tagline horizontal (documentation) ### Minimum Sizes - **Full logo:** 120px width minimum - **Icon only:** 32px minimum ### Logo Misuse — DO NOT: - Change logo colors outside approved variations - Stretch, skew, or distort the logo - Add effects (shadows, gradients, outlines) - Place on busy backgrounds without contrast - Rearrange logo elements - Use Google Blue for the magnifier (makes us look like a Google product) --- ## CSS Variables Reference \`\`\`css :root { /* Brand Logo Colors */ --brand-star: #FBBC05; --brand-magnifier: #1E293B; --brand-lens: #FEF3C7; --brand-bar-light: #86EFAC; --brand-bar-mid: #22C55E; --brand-bar-dark: #15803D; --brand-accent: #F59E0B; /* UI Colors */ --ui-primary: #4285F4; --ui-primary-hover: #1E40AF; --ui-success: #34A853; --ui-error: #EA4335; /* Surface Colors */ --surface-page: #F8FAFC; --surface-card: #FFFFFF; --surface-muted: #F1F5F9; /* Fonts */ --font-sans: 'Inter', sans-serif; --font-wordmark: 'Nunito', sans-serif; /* Border radius */ --radius-brand: 10px; } /* Dark mode */ .dark { --surface-page: #1C1917; --surface-card: #292524; --surface-muted: #44403C; } \`\`\` --- ## AI Generation Rules When generating content for whyrating.com: ### Copy/Text 1. Use plain language — avoid jargon like "leverage", "synergy", "pipeline" 2. Be direct and respectful of time 3. Frame problems as fixable, tone should be encouraging 4. Never use desperate/salesy language (🚨, "URGENT", "LIMITED TIME") 5. Primary CTA is always "Analyze my reviews" or close variation ### Design/UI 1. Use \`#4285F4\` (Primary Blue) for interactive elements 2. Use \`#1E293B\` (Dark) for primary text 3. Reserve logo colors for the logo only — don't use \`#FBBC05\` or greens in UI 4. Use \`#F59E0B\` (Accent) sparingly for warmth and star-related visuals 5. Border radius should be \`10px\` for cards/buttons 6. Always support dark mode with warm Stone palette ### Code 1. Use Inter font family for UI, Nunito only for wordmark 2. Include font preconnect for performance 3. Use CSS variables for colors 4. Tailwind classes follow brand system --- ## Quick Copy Reference | Need | Copy | |------|------| | Tagline | "The story behind your stars" | | Primary CTA | "Analyze my reviews" | | Value prop | "Enterprise-grade insights. Small business price." | | Problem statement | "Your Google rating tells customers whether to visit — but it doesn't tell you why it's dropping." | | Solution | "whyrating.com analyzes every review and shows you exactly what's frustrating customers, what they love, and what to fix first." | --- *Version: 2.0 | Last updated: January 2025* `; export function AIContextTab() { const [copied, setCopied] = useState(false); const htmlContent = useMemo(() => { return marked.parse(AI_CONTEXT_MARKDOWN) as string; }, []); const copyToClipboard = () => { navigator.clipboard.writeText(AI_CONTEXT_MARKDOWN).then(() => { setCopied(true); setTimeout(() => setCopied(false), 2000); }); }; const downloadMarkdown = () => { const blob = new Blob([AI_CONTEXT_MARKDOWN], { type: 'text/markdown' }); const url = URL.createObjectURL(blob); const a = document.createElement('a'); a.href = url; a.download = 'whyrating-ai-context.md'; document.body.appendChild(a); a.click(); document.body.removeChild(a); URL.revokeObjectURL(url); }; return (
Usage: Copy this document and include it in your AI system prompt, Claude Project Knowledge, or as context when asking AI to generate content, code, or designs for whyrating.com.