diff --git a/apps/web/src/app/install/route.ts b/apps/web/src/app/install/route.ts
new file mode 100644
index 0000000..b19f28c
--- /dev/null
+++ b/apps/web/src/app/install/route.ts
@@ -0,0 +1,135 @@
+/**
+ * GET /install — shell installer for claudemesh-cli.
+ *
+ * curl -fsSL https://claudemesh.com/install | bash
+ *
+ * Tracks each fetch server-side (PostHog server event + console log).
+ * curl doesn't execute JS, so client-side analytics can't track this.
+ */
+
+import { headers } from "next/headers";
+
+// In-memory counter (resets on deploy — good enough for a signal).
+// For persistent tracking, write to DB or use PostHog server SDK.
+let installFetches = 0;
+
+const SCRIPT = `#!/usr/bin/env bash
+# claudemesh-cli installer
+# Source: https://claudemesh.com/install
+# Audit: curl -fsSL https://claudemesh.com/install | less
+set -euo pipefail
+
+RED=$'\\033[31m'; GREEN=$'\\033[32m'; DIM=$'\\033[2m'; BOLD=$'\\033[1m'; RESET=$'\\033[0m'
+
+say() { printf "%s\\n" "$*"; }
+ok()  { printf "%s✓%s %s\\n" "\${GREEN}" "\${RESET}" "$*"; }
+err() { printf "%s✗%s %s\\n" "\${RED}" "\${RESET}" "$*" >&2; }
+
+say ""
+say "\${BOLD}claudemesh-cli installer\${RESET}"
+say "$(printf '%.0s─' {1..40})"
+
+# --- preflight ------------------------------------------------------
+
+if ! command -v node >/dev/null 2>&1; then
+  err "Node.js is not installed."
+  say "   Install Node.js 20 or newer: \${BOLD}https://nodejs.org\${RESET}"
+  say "   Or via nvm: \${DIM}curl -o- https://raw.githubusercontent.com/nvm-sh/nvm/v0.40.1/install.sh | bash\${RESET}"
+  exit 1
+fi
+
+NODE_MAJOR=$(node -p "process.versions.node.split('.')[0]")
+if [ "$NODE_MAJOR" -lt 20 ]; then
+  err "Node.js $(node -v) is too old — claudemesh-cli needs >= 20."
+  say "   Upgrade: \${BOLD}https://nodejs.org\${RESET}"
+  exit 1
+fi
+ok "Node.js $(node -v)"
+
+if ! command -v npm >/dev/null 2>&1; then
+  err "npm is not installed (usually ships with Node)."
+  exit 1
+fi
+ok "npm $(npm -v)"
+
+# --- install --------------------------------------------------------
+
+say ""
+say "Installing \${BOLD}claudemesh-cli\${RESET} from npm…"
+if ! npm install -g claudemesh-cli; then
+  err "npm install failed."
+  say "   If this is a permissions error on macOS/Linux, try:"
+  say "   \${DIM}sudo npm install -g claudemesh-cli\${RESET}"
+  say "   or configure npm to use a user-owned prefix:"
+  say "   \${DIM}https://docs.npmjs.com/resolving-eacces-permissions-errors\${RESET}"
+  exit 1
+fi
+ok "claudemesh-cli installed ($(claudemesh --version))"
+
+# --- register MCP + hooks ------------------------------------------
+
+say ""
+say "Registering Claude Code MCP server + status hooks…"
+if ! claudemesh install; then
+  err "claudemesh install failed — run it manually to see the error."
+  exit 1
+fi
+
+# --- done -----------------------------------------------------------
+
+say ""
+say "\${GREEN}\${BOLD}Done.\${RESET}"
+say ""
+say "Next steps:"
+say "  1. Restart Claude Code so the MCP tools appear."
+say "  2. Join a mesh:      \${BOLD}claudemesh join <invite-url>\${RESET}"
+say "  3. Launch with push: \${BOLD}claudemesh launch\${RESET}"
+say ""
+say "Need an invite? Visit \${BOLD}https://claudemesh.com\${RESET}"
+say ""
+`;
+
+export async function GET(): Promise<Response> {
+  installFetches++;
+
+  // Log server-side for monitoring
+  const h = await headers();
+  const ua = h.get("user-agent") ?? "unknown";
+  const ip = h.get("x-forwarded-for") ?? h.get("x-real-ip") ?? "unknown";
+  const referer = h.get("referer") ?? "direct";
+
+  console.log(
+    `[install] #${installFetches} | ip=${ip} | ua=${ua.slice(0, 80)} | ref=${referer}`,
+  );
+
+  // PostHog server-side event (if configured)
+  try {
+    const posthogKey = process.env.NEXT_PUBLIC_POSTHOG_KEY;
+    const posthogHost = process.env.NEXT_PUBLIC_POSTHOG_HOST;
+    if (posthogKey && posthogHost) {
+      fetch(`${posthogHost}/capture/`, {
+        method: "POST",
+        headers: { "Content-Type": "application/json" },
+        body: JSON.stringify({
+          api_key: posthogKey,
+          event: "install_script_fetched",
+          distinct_id: ip,
+          properties: {
+            user_agent: ua,
+            referer,
+            install_count: installFetches,
+          },
+        }),
+      }).catch(() => {}); // fire-and-forget
+    }
+  } catch {}
+
+  return new Response(SCRIPT, {
+    status: 200,
+    headers: {
+      "Content-Type": "text/x-shellscript; charset=utf-8",
+      "Cache-Control": "public, max-age=300, s-maxage=600",
+      "X-Content-Type-Options": "nosniff",
+    },
+  });
+}